With new leadership and a fresh suite of services, Jones Fish wanted to update their brand to better reflect how the business had evolved. The would entail design and brand strategy, as well as rebuilding the company’s robust e-commerce site.
We were able to wrangle Drupal and Shopify into a cohesive experience that added depth and detail to product and service listings. Customer education and content marketing play a key part, serving up related informational content and videos to inspire purchase. As with all of our site builds, a mobile-first process guaranteed a good experience for users regardless of device. Jones’s strong customer service heritage also stands out, with tools that make it easy to get a quote, and increased attention on the employees responsible for Jones’s great reputation. Weaving in Google and Glassdoor reviews helped underscore brand quality with genuine feedback.
