GoMo: A Google Initiative helps businesses optimize their brand for the mobile era. As ACD Copy/Content for this project, I was responsible for the branding, the site and the campaign promoting it.  
We started with a friendly educational  video that drove to our site, howtogomo.com.
The GoMoMeter tests a business's website for mobile-readiness.
They receive a mobile score...
And a customized report with dozens of variations based on their needs.
The site also provides useful information about mobile consumer behavior and best practices.
Businesses can even build a simple mobile site with a quick tool from partner Dudamobile.
GoMo is now live in 29 countries and growing thanks to the content management system we developed.
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