GoMo: A Google Initiative

GoMo is a Google Initiative that aims to help businesses get ready for the mobile web. I was ACD Content/Copy on this project.

GoMo: A Google Initiative helps businesses optimize their brand for the mobile era. As ACD Copy/Content for this project, I was responsible for the branding, the site and the campaign promoting it.

We started with a friendly educational video that drove to our site, howtogomo.com.

The GoMoMeter tests a business's website for mobile-readiness.

They receive a mobile score...

And a customized report with dozens of variations based on their needs.

The site also provides useful information about mobile consumer behavior and best practices.

Businesses can even build a simple mobile site with a quick tool from partner Dudamobile.

GoMo is now live in 29 countries and growing thanks to the content management system we developed.

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