This project launched the second season of Nat Geo's Fish Tank Kings with a skyscraper-sized virtual fish tank in Times Square. I created personas for the four fish and, with two additional writers, responded to tweets live over a three-day period. It was a great experience in live content generation and working with ABC to make the tank come to life.
Fish Tank Kings
A massive virtual fish tank in Times Square to launch season 2 of Nat Geo's Fish Tank Kings