Eating satisfies both a physical and emotional need. This food service operation the size of a small town is also legally required to serve up nutritional and allergen data at the point of purchase. We used the same system to power the live menus on the website and digital signage in dining locations.
User research showed that students wanted delicious food with a sense of community. This inspired art direction and photography that focused on preparation of fresh ingredients and friends enjoying real BU food in real BU locations.